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Interactive marketing and other great advertising ideas since 2003
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June 22, 2004
T-Mobile: Face of the Fans

Face of the Fans is an MMS-based initiative by T-Mobile to promote its football sponsorships.
Glue London (which developed the application) explains the campaign involves T-Mobile soccer squads taking MMS pictures in stadium before a match capturing the 'face of the fans' and these images are instantly sent to a dedicated website where they can view a huge gallery of images split by club. Visitors can then vote on any images, including their own, as well as send a viral email of any image to friends.

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