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Interactive marketing and other great advertising ideas since 2003
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June 22, 2004
The RSS matrix

Is email marketing dead? Will RSS save email marketers from unemployement?
How many times did you hear these questions and found no answer? Alex Barnett did an excellent job analysing the debate around RSS marketing, and developing a comprehensive "matrix": Email v RSS, Email Marketer v Customer Matrix.
Alex suggests moving away from a discussion on "RSS vs Email", thinking instead on how RSS can become part of the marketing mix. I tend to agree with him: integration is, once again, the keyword we need to focus on.

Comments on this entry

Complete integration of eMail and RSS is quite a logical step and very well possible, also from a consumer experience. See

IzyNews is a new way of receiving news and other RSS feeds in your eMail application. With IzyNews, you can subscribe to thousands of weblogs and professionally syndicated headlines feeds for delivery right into your eMail application.

IzyNews is made to work with a broad variety of popular eMail applications, such as Outlook Express, Outlook, Pocket PC Inbox, Mozilla, Thunderbird, Eudora, Entourage, Mulberry and many others

IzyNews works across computer boundaries and gives you the same view, whether you are at home, at work or on the road. No more synchronizing the same items multiple times.

Posted by: Ulrich Schwanitz at June 27, 2004 09:15 AM


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