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July 07, 2004
Brand building: the experience economy

On MediaPost Cory Treffiletti is worried no one commented his article about building a brand online. Is it possible nobody is interested in building a brand anymore? Cory thinks this is not the case, then he starts an interesting but somehow complicated path to explain the case of iPod, iTunes and Google. The point he makes is that "Brand Development is now based more on actual experience than on the messages of advertising".
It's The Experience Economy, isn't it?

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