adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 29, 2004
Anti-smoking campaign for kids

Craik Jones Digital has developed an online campaign on the account of the British Heart Foundation in order to prevent teenagers from starting smoking. Brand Republic explains there are two micro websites targeting teens and under 11.

Given the target, the two web sites are developed in an advertainment style. They offer "serious" content as well as competitions and an advergame featuring a cartoon character, "Artie Beat".

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog