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Interactive marketing and other great advertising ideas since 2003
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July 30, 2004
The "Beanz" are online

Digital agency Swamp has created a new site for Heinz' baked beans "Beanz". The product is currently being promoted through Tv and online ads. On Revolution Magazine Simon Breckon, senior brand manager for Heinz Baked Beanz, said:

"Online is a crucial component in targeting our audience and we believe that the great online creative will really get our Superbean message across to our customers."

Comments on this entry

aaaaaaargh, comment spammers. *hate* How insulting that they come here. Grrr.

Posted by: dabitch at August 4, 2004 03:42 AM

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