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Interactive marketing and other great advertising ideas since 2003
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August 26, 2004
Follow your own star: a success

Mercedes-Benz' campaign "Follow your own star" launched to promote the new A Class has been a success: it generated more than 20 thousand unique visitors and 362.000 page views.
Emerce provides details concerning the Dutch results of a campaign that has been running throughout Europe from June 28th to August 5th. In The Netherlands, 1380 people signed up to take part to the tour which is going to start next September 6th from various European locations to end on September 9th in Milan.

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