Rich media ads are getting new functionalities. Point Roll has announced its new polling feature, Pollster�, further enhancing the ability of advertisers to deliver interactivity with online advertising. Survey users have the ability to share opinions and attitudes, while advertisers can capture valuable information about brands, products and positioning.
VP of Marketing, Mitch Rose commented:
"With PointRoll's Pollster, advertisers can tap this fundamental interest that humans have in the views of those around them to offer new and innovative ways to involve their target users with products and services."
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