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September 01, 2004
Txt messaging for clubbers

Club music fans will get all the information about club venues delivered directly to their mobile phones. In the UK Unique 3 has found a cost-effective solution to keep its customers updated about evenings around the city. Quoting the press release, we can say "Keeping clubbers fully up-to-date with changes of artist line up or venue are vital elements to successful club promotion and the marketing strategy needed to answer these exacting requirements. Basic SMS marketing had enabled Unique3 to focus on building a relationship with a highly mobile audience, but this needed to go a step further."

The technology has been provided by Dynmark.

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