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Interactive marketing and other great advertising ideas since 2003
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September 03, 2004
Toyota "Puts It in Play"

Toyota is taking a a test-drive festival around the US. A website supports the initiative, with a typical advertainment approach presents the driving games people can play in the playground at the "Put it in Play" Festival". It also presents two online games "Vehicular Dodgeball" and "Redlight/Greenlight".

The site features a 70s' graphics (which is cool), but it's rather confusing in presenting the content.

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