adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

September 06, 2004
MSN to sponsor MTV Icon 2004

MSN has signed a deal with MTV to sponsor the 2004 edition of MTV Icon. The initiative is a clear sign of MSN's intention to heavily invest in online music.
MTV Icon 2004 will celebrate the Cure and MSN will be able to exclusively offer their music. Marketing Directo (in Spanish) explains MSN Messenger will play a key role in the promotion, broadcasting the Cure's concert from London on September 17th.
There will also be a competition connected to the event: through MSN Messenger it will be possible to win tickets to the show, or to join a live chat with Robert Smith and the other group members.

Comments on this entry

Archives by category

Archives by month