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September 09, 2004
New emotional look for Audi

Audi has redesigned its North American sites in order to increase conversion rates, from browsers to buyers. Quoted in the press release Steve Glauberman, CEO of Enlighten, the agency which carried out the redesign, explained:

"As broadband adoption climbs past 75% for this savvy group of Internet consumers, expectations continue to rise. We've created the latest generation of to act more like an interactive virtual showroom than a simple research library. Making the product experience more emotional and immersive was a key strategy to proactively influence purchase intent."

Comments on this entry

Hmm. Looks to me like the same old cookiecutter Web site all the manufacturers kick out on a show string budget. If there are any emotions in there, they must be repressed.

Posted by: Todd W. at September 20, 2004 01:52 PM


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