The 2004 Australian Mobile Marketing & Advertising Awards have been assigned yesterday. The campaign Bathurst SMS Showdown (5th Finger, Imagination Entertainment, LogicaCMG) won the first prize in the categories "Best interactive Tv" and "Best out-of-home and events", while Warren � 5c txt campaign (Virgin Mobile, Host, The Glue Society) was assigned with the first prize as "Best integrated campaign" and as "Best of the show".
The full winners list is available online.
The award for "Best CRM - beyond the sales promotion" hasn't been assigned. Unfortunately the site provides no explanation on the reasons.