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Interactive marketing and other great advertising ideas since 2003
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September 15, 2004
Sid the Slug against salt consumption

In order to reduce salt consumption in the Uk, the Food Standards Agency has launched a multi-channel campaign which also takes advantage of an online presence. The FSA's salt website features an advergame starring Sid The Slug. As Revolution Web Site explains, the site, developed by DNA, shows and animated presentation to demonstrate how salt can raise blood pressure and damage the body.

Comments on this entry

please adrertize this plz it is habbohotel and say the person was london-mafia

Posted by: robin at October 11, 2004 05:28 PM

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i love you

Posted by: bob at October 15, 2004 12:49 PM

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