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Interactive marketing and other great advertising ideas since 2003
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September 15, 2004
Contextual email marketing

Buongiorno Vitaminic has signed a deal with Overture to integrate sponsored links in its wide range of newsletters.
They are going to launch an innovative advertsing model, connecting contextual advertising and email marketing.

Comments on this entry

accordo innovativo o mancanza di pubblicità da inserire nelle NL?

Posted by: gm at September 16, 2004 11:05 AM


Sinceramente, se dovessi giudicare dalla qualità delle newsletter di Buongiorno, direi cheè vera la seconda ipotesi...

Posted by: Martina at September 17, 2004 08:24 AM


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