RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a "Cool English" service that will include a radio program, interactive tv, and the �Slang of the Day� via SMS, as well as video and audio MMS.
RTV China�s CEO, Axel Klopprogge points out in the press release:
�It is ideal that we can support the weekly one-hour radio show and daily new phrases with SMS service to enhance the learning factor. This combination of radio and telephone is a perfect new approach which is tailored to our young target group � and much more fun than a dull textbook.�