adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

October 05, 2004
Philips' sense and simplicity

At the beginning of September Philips has started a re-branding campaign promoting the concept "Sense and Simplicity". Eighty million Euros have been invested in the campaign, with ten percent of the budget dedicated to online activities. Philips President and CEO Gerard Kleisterlee said that:

"The new brand promise sets the tone not just for our new advertising campaign, but for every interaction with our customers."

There is a comprehensive web site in six languages reflecting the new brand image which reminds me of Apple's simple but effective style.

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog