The Body Shop has relaunched its e-commerce web site, improving its offering and its marketing effort in order to target the US market. As DMNews.com explains online promotion will play a key role in supporting the site, with search engine advertising, affiliate marketing and online ads.
The site, which has been redesigned by AKQA, targets women aged 25-44. Consumers are able to consult an ingredient glossary that allows them to understand product benefits and find products by ingredient.
Tom Bedecarre, AKQA's Chief Executive Officer commented:
"AKQA is proud to work with a values-based company like The Body Shop. We aim to boost The Body Shop's continued success in ways that respect its customer's ethical values and build customer loyalty."