The promotion in Italyof the new Honda Fr-V has started last week and will last for about ten days. As Pubblicità Italia (in Italian) refers, the creativity is by Ata De Martini, while ZenithOptimedia Interactive managed the planning. The campaign objective is to build awareness and attract potential customers to the open day, November 20 when the car will be officiali launched on the market.
As it usually happens for this kind of initiative, there is also a competition which gives away a journey for six people.