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Interactive marketing and other great advertising ideas since 2003
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November 17, 2004
Travel with taste with Europcar

If your rent a car from Europcar for three times, you get a guide to the best restaurant in Italy. The initiative "Travel with taste" is supported by an online campaign (by Slash) which employs about 7 percent of the budget. The planning includes banners, rich media on sites with high traffic volumes like Virgilio and Repubblica, and keyword advertising through Google and Overture networks.

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