The Opera Economic & Media Forecast 2005 (.pdf) predicts online advertising will overtake radio. The report analyses in particular the UK advertising economy, compares different media and anticipates a series of trends for 2005. Opera predicts the online advertising marketplace will be worth £699m in 2005, a 26.2% increase over these years total of £553m. Advertisers' confidence in the medium is growing, and technology (i.e. broadband) is unveiling new ways to reach, interact and engage users.
Finance, Travel, Automotive and IT (Computing and Mobile Telephony) are the categories driving online spend.