TextnWatch2Win100K is an initiative launched by Unwired Appeal and Insite Media Group to engage spectators during NY Knicks basketball matches. During the first quarter of select Knicks’ games, fans are broadcast questions via television ads, radio spots, and SMS. After registering, participants can instantly reply to questions using text-messaging from their cell phones. Results are tracked during the game and broadcast live during the fourth quarter.
Keary Griffin, director of technology at Unwired Appeal comments:
"Its another great example of the power and simplicity of text-messaging for creating an interactive promotional event. Anyone in the broadcast audience with a cell phone is able to participate whether they are watching the game from the stands, viewing on television at home, or listening to the radio on the road."
To learn more, read the press release.
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