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December 03, 2004
Branding campaign for Meetic

Dating site Meetic has invested 10 million euros in a pan-european campaign. They have decided to change their marketing approach differentiating the brand image from the competitors by avoiding the "classic" boy & girl image. Journal du Net (in French) dedicates an extensive article to the campaign which debuted in France on November 29. The article quotes CÚcile Moulard, new marketing director at Meetic, as well as a few indications by Guillaume Buffet director at Singapour, the advertising agency which created the campaign. Ads will run on about hundred sites, including Tiscali's and Msn's European portals

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