MindMatics is helping Pitcher & Piano (a bars' chain) with a mobile marketing campaign. It will be divided into three phases, with the aim of gathering data and strengthening the relationship with existing customers. Tristram Hillier, marketing manager at Pitcher & Piano, comments on Revolution Magazine:
"Unlike other types of marketing, mobile gives us an edge through its immediate impact, so our brand is still fresh in customers' minds when they go out. Flyers, posters and other methods can't deliver this."