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Interactive marketing and other great advertising ideas since 2003
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December 10, 2004
Text & get the discount

Cosmetics brand Maybelline New York has launched a mobile-based campaign to distribute discount coupons in The Netherlands. Emerce (in Dutch) explains the initiative is supported by online banners where users can find the number to text their request to in order to get a 2 discount on Maybelline NY's products.
New media agency Clockwork and sms technology provider HotSms worked on the campaign.

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