adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

December 14, 2004
Consumers ready for LBS

According to a new report by In-Stat/MDR US consumers are ready for wireless location-based services. 2005 will be a banner year for carrier deployments of LBS, driven initially by the integration of location capabilities into existing services such as mobile web browsing, information applications, and directory assistance. In 2006 and beyond, as the market grows, consumers will begin to see more advanced LBS applications such as user-configured tracking services and location-enabled games. In-Stat/MDR�s recent Consumer Mobility Study (CMS) found out that
privacy issues were a concern for 35.0% of respondents, but 81.8% of that group said they would be less uncomfortable if they could easily disable the location tracking technology on their phone.

Comments on this entry

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog