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January 14, 2005
Delta easy fares, easy traffic

Delta Airlines has introduced a simplified fare structure promoting it wiht a multi-channel campaign that includes outdoor advertising, direct mail, newspaper, radio and, of course, online marketing. As a result, in a few days traffic to Delta's site increased by 300 percent. DMnews adds that ticket sales reached impressive levels, generating $10 million daily revenue.
Delta hired Ogilvy & Mather New York last October.

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