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January 31, 2005
Lufthansa flies high with Profero

Lufthansa is currently running a two-months online advertising campaign in Italy to promote flights with special prizes. Nicola Silvestri, managing director at Profero Italia, explains on Daily Media (in Italian, free reg.) they have decided to use large rich media formats such as leaderboards and skyscrapers. Lufthans has invested about 50.000 in the campaign planning ads on the main portals and news sites.

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