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February 04, 2005
Chocolate and Valentine's Day

Chocolate brand Ferrero celebrates Valentine's Day in Italy with a dedicated web site. The site presents Ferrero's products Valentine's special edition (Mon Cheri, Rocher, Raffaello), a love trivia, and some editorial content with excerpts from famous love stories in the literature (Lancelot and Ginevra, Romeo and Juliet, Anthony and Cleopatra).
The creative is by DGT Media, which also created a series of online ads running on the main Italia portals.

If you're interested in real chocolate wine and Valentines, and you live near Worcester, MA, you might enjoy this event organized by Peter Caputa.

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