All Things Video is a beta program launched by Viewpoint to measure the effectiveness of online video ads. The initiative aims at comparing video ads with other conventional advertsing solutions, Tv included.
Several big names (Hyundai, Microsoft Office, Pepsi, and 20th Century Fox) will take part to the program, with campaigns using Viewpoint's transitional, pre-roll, and in-page formats (by Unicast).
Specifically, Viewpoint's "All Things Video" program will give advertisers unprecedented insight into:
- Relative effectiveness of specific online video ad formats in achieving campaign objectives (i.e. driving traffic, lead generation, forward-to-a-friend, purchase, etc.)
- Impact each online video ad format has on increasing awareness, message association, brand favorability, and purchase intent.
- Comparative efficiency and value of online video versus conventional media including Television commercials.