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April 04, 2005
Online push for T-Mobile

U-Fix is a new billing service now available from T-Mobile in the UK. In order to promote its launch, the carrier has created a massive online campaign. Digital Bulletin reports the creativity is by Saatchi & Saatchi and Glue London. Online ads featuring the message "If only life was as predictable as U-Fix" will run on the major UK portals with the aim of raising awareness and driving traffic to T-Mobile's dedicated site.

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