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April 12, 2005
Stella Artois promotes After Dark 05

Stella Artois is promoting its After Dark 05 events through partnership agreements with The Guardian and Channel 4. As Revolution Magazine reports, Channel 4 is supporting the Making Movies competition with a microsite that invites users to submit their own scripts to join a competition an win £ 2000. The Guardian's microsite features instead information about the events and articles by the journal's film critics.

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