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Interactive marketing and other great advertising ideas since 2003
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April 15, 2005
7 Sins and an advergame

Atari is promoting its new videogame "7 Sins" with an advergame on Studenti.it Italy's most visited students portal. In the game players are invited to go shopping in the Apple City to buy or steal sexy product with the aim of building their own 7 sins' profile. Pubblicità Italia reports the game is promoted with rich media and leaderboards targeting young users (but they must be older than 18...).

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