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April 26, 2005
Play the advergame and drive safe

Antoine Gilbert blogs about a new advergame launched to promote safe practices when driving SUV (sport-utility vehicles). The Esuvee Safety Campaign, is a $27 million yearlong education program launched in the US to reduce SUV's rollovers. In The Esuvee Challenge Course players take control of "Esuvee" the campaign mascot that serves as a metaphor for a sports utility vehicle and represents the feeling of invincibility that some drivers experience on the road. The site is available in English and Spanish.

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