adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

May 13, 2005
Toyota promotes the Aygo through Yahoo!

Toyota has signed a deal with Yahoo! to promote its new Aygo car with the online sponsorship of the Yahoo! Music Festival Guide. According to Netimperative, Yahoo is launching a microsite featuring all the information about music events during the summer in the UK.
Given the target market the Aygo aims to appeal, the deal looks like a smart move to generate awareness.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog