With a smart move 3 UK eventually starts targeting younger segments of the mobile market launching a series of Critters characters adapted by Meme Digital. 3 has also decided to start an online marketing push by sponsoring the latest release of MSN Messenger with these characters. The version has been already downloaded by 10.000 users.

I very much appreciate Hutchinson move and I hope they will update their marketing approach in Italy also... Here they're only able to run pathetic TV spots starring second class testimonials.