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May 20, 2005
BA Makes Travel Easier with an interactive guide

British Airways has launched a new series of online services and has created an interactive guide to explain customers what has changed or improved. E-Consultancy explains the demonstration named "Make Travel Easier" shows customers how to use website and the self-service kiosks at the airport.


The interactive guide is a good idea to educate clients about new services, and it's also pretty well done. The problem is that it's hidden inside BA's site. There is a small, sad, banner on the homepage, but unless you know about it, you won't understand smart guide it is supposed to promote.

Comments on this entry

Another problem is that it took me 4 clicks to get to the "How to plan and book your flight" demo and then had to tab through 9 steps to get to the end.

I don't know about you, but if I were a neophyte online flight booker I'm not sure I would have the patience to go through all that... provided, as you mentioned, I could even find it on the website.

One of these days, someone's got to come up with an effective customer service animation option that works in real-time and be artificially intelligent.

- Aaron

Posted by: MaassMedia at May 20, 2005 09:10 PM


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