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Interactive marketing and other great advertising ideas since 2003
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May 26, 2005
The Clio Awards winners

The "Subservient Chicken" campaign created by Crispin Porter + Bogusky has been voted the "best of show" at the international Clio Awards. The campaign was awarded for the was for excellence in the brand building and its fresh approach. If you go on the Clio Awards site is not so easy to exactly understand who has won what. Anyway I tried to do my best to find out which were the best campaigns.
Dentsu Tokio has won the bronze in the "self-promotion" category for its Interactive Salaryman. Crispin Porter + Bogusky Miami won the silver in the "Fresh Approach" category also for the MINI Robots campaign and the bronze for Virgin in the "Banner Ads" category. R/GA New York won the bronze in the "Fresh Approach" category for Nike Lab, the bronze in the "E-Commerce" category for Nike ID and again a bronze in the "Brand Building" category for Nike Lab.

Among the shortlisted entries for the Internet awards in the "banner ads category" we also find Goodby, Silverstein & Partners, San Francisco with HP iPod Paterson Campaign, AgenciaClick, Sao Paulo for Instituto Nokia (Code-Blood - Tattoo campaign), Saatchi & Saatchi New Zealand for the New Zealand Army campaign, OgilvyOne Worldwide, Singapore for the Levi's 501 Lived-In Banner.

AdWeek has an article which makes more clear who has won the awards and the categories in which no gold has been assigned.

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