Random Culture blogs about Centennial Fine Wine & Spirits, a Dallas based chain of liquor stores, who has decided to start podcasting. The first podcast is an interview explaining "How to find the right wine".

Wine companies usually appear to be kind of old-stylish in their marketing approach, but this initiative clearly explains that no matter what's the product your're selling, you can be smart in any case.

If you're interested in podcasting, BusinessWeek has an interesting series of articles on the topic.