MSN has named in Europe the best interactive campaigns of the year giving away the The Emmessennys Awards.
The Nike MSN Messenger football game created by MindShare/ mOne and creative agency Framfab received the ‘best in show’ prize for the most outstanding creative overall.
In the Automotive category, Atmosphere BBDO (Belgium) won the second prize for the Mercedes C campaign, while Magic Response (Germany) received the third prize for the Audi Q7 Globe campaign. The first prize hasn't been assigned.
In the FMCG/Consumer goods category, Tribal DDB London conquered the gold "medal" with 'Free CD' campaign for Guardian Newspapers. The second place was for Pilot 1/0 (Germany) for the Mobilcom campaign, and the third place was assigned to Ogilvy& Mather (Belgium) for the Fanta Light Pink Kiss campaign.
In the entertainment category, MindShare/ mOne and Framfab won with the Nike MSN Messenger football game while These Days (Belgium) received the silver medal for "Nokia Go Go Rocky". Third place in this category was awarded to Mediaegde:cia Digital in Germany forthe UIP's 'Boogeyman' film release.
In the Financial services category, 168 entries were submitted but no award was assigned.
The full entries can be discovered online.