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Interactive marketing and other great advertising ideas since 2003
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June 07, 2005
Volkswagen launches the FoxGame

In Switzerland Volkswagen is online with an advergame to promote the new Fox. The Foxgame challenges drivers to avoid a series of green mosquitos appearing in the middle of the street. The car can be personalized choosing between the nine colors in which the Fox is available. Players who register for the game enter a draw and can win a Fox.
The agency behind the idea is Lowe.


[News via Persoenlich]

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