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June 15, 2005
Cornetto's standard-free ads

Cornetto, probably Italy's most popular icecream is online with an advertising campaign to promote its Free Music Festival. MRM Partners developed the micro-site presenting the concerts and the ads appear on Tiscali's portal in the Music and Entertainment sections.
Pubblicità Italia reports the news, adding that Tiscali's pages have been "redesigned" to host the creative format 300x250 pixel. I'm sorry but I don't get it: how comes there are still agencies out there producing ads not compliant with the standards that oblige a publisher to redesign its pages?

A part from this critic to MRM Partners or to whom decided the ads format, I must say the micro-site is nice and really makes you feel the concerts' atmosphere.

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