Did you ever wonder what does Batman drink?
Well, he has his own drink "Mirinda Batman Blast Berry Fusion", a soft drink just launched by PepsiCo in India, Malaysia and UAE. A commercial just debuted on Indian television to promote it and a sponsored movie micro-site is also part of the co-marketing effort.
Batman drinks this strange Mirinda Blast Berry Fusion, and eats... chicken. According to Propaganda & Marketing (in Portuguese) KFC has just launched a promotion connected to the movie.