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June 22, 2005
Ben & Jerry Lick Global Warming

Ice-cream brand Ben & Jerry has created the "Climate Change College", a mix of workshops, lectures and internships with leading industry professionals, and based on the WWF Global PowerSwitch campaign, that aims at helping young adults (18-25) to develop environmental skills. Ads supporting the Lick Global Warning campaign are currently running, among the others, on MTV's websites.

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