Samsung products will "invade" the upcoming movie (and videogame) "Fantastic Four" with a massive product placement. To support its sponsorship the Korean brand will also launch an integrated campaign with online ads appearing on over 425 consumer websites, a tv spot and a 60 seconds commercial running in movie theaters. The TV commercial will also run on the Samsung billboard in Times Square in New York City.
The online activity presents a sweepstake and a series of downloadable mobile goodies.
Peter Weedfald, Senior Vice President, Sales and Marketing, Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, commented: “This exciting relationship marks the first of its kind on many levels as it provides the winning marketing combination of TV, cinema, on-line and the video game industry united with our fast-growing brand.”