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Interactive marketing and other great advertising ideas since 2003
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June 30, 2005
Mobile marketing for dummies

DMNews explains the basics of mobile marketing. Nothing special, but if you don't know anything about it, take note:
- it's not a mass marketing tool
- it's not (just) about advertising
- works better if integrated with other media
- it's a two-way channel
and last, but not least...
- people are very sensitive: to spam is to die!

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