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July 04, 2005
Win a private jet with Carlsberg

In Spain Carlsberg beer is running an online competition which will allow a lucky winner to get a 7 days travel with 7 friends on board of a private jet. To enter the draw, people just have to buy a Carlsberg, get the code and text it via SMS or online. The competition also includes immediate prizes such as Canon digital cameras, iPods and Sony Ericsson mobile phones.

The initiative is promoted on-pack and with Tv, outdoor and Internet advertising.

Comments on this entry

Wording "Win a private jet " is misleading !!
Should be "Win flights on board of a private jet"

Posted by: Marc at December 8, 2005 01:05 AM


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