adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 04, 2005
Virgin: The return of the train (and of Cary Grant)

Virgin Trains has launched a new advertising campaign to explain the changes they have brought to revolutionize train travel in the UK. The Tv spot is very nice but not extremely original, with Cary Grant, Jack Lemmon and other actors of the past traveling on Virgin Trains. A few months ago we saw Gene Kelly dancing in the rain with the new Golf (click here to watch the ad), so the work performed by Rainey Kelly Campbell Roalfe/Y&R; cannot be defined as outstanding, but it surely deserves high votes, also because of the excellent sound design.

virgin_trains.jpg

The tv spot can be watched on Virgin's site. Internet advertising is also part of the effort, with ads appearing, among the others, on Lastminute.com.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog