Within its "Raising the bar" advertising campaign, Cingular Wireless has launched a photo contest. Cingular subscribers are invited to send pictures of "five bars" images as seen in their daily live. Every week a $500 prize is given away, while the final prize is worth $50,000. The best picture will be selected by the famous photographer Robert Clark.
BBDO New York and Atlanta are behind this campaign, while Atmosphere BBDO created a series of online ads and the competition's microsite.