Within its "Raising the bar" advertising campaign, Cingular Wireless has launched a photo contest. Cingular subscribers are invited to send pictures of "five bars" images as seen in their daily live. Every week a $500 prize is given away, while the final prize is worth $50,000. The best picture will be selected by the famous photographer Robert Clark.

BBDO New York and Atlanta are behind this campaign, while Atmosphere BBDO created a series of online ads and the competition's microsite.

It might be better if the website worked. Interesting that a working - all be it bad - website in Italy merits a special mention, while a non-working site from the states gets passed by... double standards???

Posted by: david odonnell at July 6, 2005 12:10 PM

What isn't working?

Posted by: Martina Zavagno at July 6, 2005 12:26 PM