New Media Age reports Pepsi is about to launch a global mobile campaign, with a WAP portal at the centre of its activity. In the UK the initiative will use the Pepsi Max brand. The agencies behind this effort are Graphico, which is Pepsi's mobile agency and Communicator from Australia.

Communicator is the mobile marketing agency that helped Pepsi creating the extremely successful SMS campaign "Win an iPod every hour" which received over 555,000 entries generating an incredible 15 percent redemption rate.