In the UK, BP has launched a viral video email to promote its Ultimate range of fuels. The petrol giant is targeting Nectar cardholders aiming at educating them about the available fuel choice.

I think it's a good sign for the online industry when a company the size of BP is doing viral stuff - well done BP. I've seen the email and it's about a super baby who tells you about the product benefits - clever use of personalisation too - one of the best I've seen.

Posted by: Henry at July 25, 2005 01:13 PM

bravo1 few have caught this super fine campaign. viral? eh, it's simple email marketing.

Posted by: mac at September 15, 2005 07:37 PM